UAE Makeup Market
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Understand The Key Trends Shaping This Market
Download Free SampleUAE Makeup Market Overview: Market Size & Forecast (2026-2032)
The UAE Makeup Market is anticipated to register a CAGR of around 4.30% during the forecast period, 2026–32. Additionally, the market size was valued at nearly USD 74.10 million in 2025 and is projected to reach nearly USD 99.50 million by 2032. The surging demand for beauty & personal care products in the United Arab Emirates is being shaped by premiumization, digital embracing, and a strong preference for high-quality beauty solutions. Also, customers in the UAE Makeup Market are greatly encouraged by international beauty brands & innovative cosmetic brands, while the younger demographic actively drives demand via online shopping & e-commerce platforms.
As beauty trends evolve globally, several emerging markets show parallel growth patterns. For example, the Philippines beauty care products market demonstrates significant expansion opportunities, reflecting consumer preferences and product innovations similar to those influencing the UAE market. Companies in the UAE often monitor such international markets to align product strategies and capitalize on global trends.
Additionally, the UAE Makeup Market is further supported by increasing awareness of skincare items associated with makeup routines, with hybrid offerings like foundation infused with skincare benefits gaining prevalence. Also, the solid disposable income levels in Dubai & Abu Dhabi drive purchases of premium beauty products, while both online & offline sales channels ensure approachability across the country. For example, in 2024, various beauty brands joined hands with local retailers to expand UAE cosmetics distribution, and in 2025, new launches in eye cosmetics & lip ranges were rolled out to cater to seasonal market trends.
Moreover, looking ahead, the UAE Makeup Market would continue to thrive, with the nation leading as a hub for cosmetic brands. Also, the amalgamation of sustainability, digital engagement, and personalization would shape the market trajectory. Further, by 2032, growing hybrid products that combine beauty solutions & skincare products, as well as improvements in sales channel strategies, would remain major factors driving the Makeup Market progression across the UAE.
UAE Makeup Market Dynamics
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Driver: Increasing Disposable Income & Premiumization to Enhance Market Growth
One of the major drivers of the UAE Makeup Market is the increasing disposable income among customers, which pushes demand for high-quality beauty products & luxury cosmetic brands. Also, with Dubai & Abu Dhabi being the global shopping last stop, premium beauty solutions & exclusive collections are sought after by both locals & tourists. Moreover, this premiumization trend improves customer willingness to experiment with new beauty brands, from luxury lipsticks to eye cosmetics, advancing the expansion of the beauty & personal care market.
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Challenge: Counterfeit Makeup Items & Pricing Pressure to Create Obstacles
Notwithstanding its robust success, the UAE Makeup Industry is challenged with complications from counterfeit cosmetics that undermine people's confidence & affect legitimate cosmetic companies. Fake products undercut legitimate cosmetic companies & put pressure on prices as they are frequently offered at lower costs through unofficial sales channels. Also, owing to the United Arab Emirates' high standards for quality, market companies must constantly innovate while maintaining costs.
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Opportunity: Growth of Online Shopping & Commerce Platforms to Generate Prospects
The surge of online shopping across the UAE provides a substantial opportunity for cosmetic & beauty brands to extend their reach. With tech-savvy customers favoring exploring beauty solutions via e-commerce & mobile apps, sales channels are swiftly shifting to digital ways. Also, the increasing influence of influencers, tutorials, and interactive AR try-ons further improves the beauty items experience. Moreover, this digital boom ensures broader access to skincare products, eye cosmetics, and hybrid makeup, unravelling opportunities across the UAE Makeup Market.
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Trend: Hybrid Makeup with Skincare Aids to be Trending
The advent of hybrid skincare & cosmetics products is a substantial trend across the Makeup Market in the UAE. Cosmetics & personal care products have come together to make moisturizing lipsticks, concealer serums, and foundations boosted with SPF. Also, in the UAE, customers are becoming more health-conscious, which is driving up demand for multipurpose cosmetic items. Further, in line with global transformation across the industry, this trend places the UAE at the forefront of embracing cutting-edge cosmetic companies that merge high-quality care, efficiency, and aesthetics.
UAE Makeup Market Segmentation
By Product Type:
Why is the face makeup segment observed to be the dominant product type across the UAE Makeup Market?
Under Product Type, the market is bifurcated into Face Makeup (foundation, concealers, powders, blush), Eye Makeup (eyeliners, eyeshadows, mascaras, brow products), Lip Makeup (lipsticks, gloss, liners), Nail Products (nail polish, removers), and Others (makeup kits, palettes, accessories). Of them all, the Face Makeup segment dominates the UAE Makeup Market, accounting for the potential market share.
The segment’s prominence is instigated by increasing customer demand for concealers, foundations, and powders that provide flawless finishes & integrate skincare items, including hydration & SPF. Also, its flexibility & regular usage make it vital across all sales channels. Moreover, in the UAE Makeup Market, face makeup remains the most significant segment, supported by both premium & mass beauty brands across the country.
By End User:
What factors make female consumers one of the largest share-consuming segments in the UAE Makeup Market?
By End-User, the market is classified as Female Consumers, Male Consumers, and Professional Makeup Artists. Among them, the Female Consumer segment leads the UAE Cosmetics Market, capturing the biggest market share. Women constantly motivate the acquisition of beauty products in categories such as eye cosmetics, lipsticks, and foundations. Also, the surge of online shopping & commerce platforms has further extended access to global beauty brands. Moreover, with increasing consciousness around beauty & personal care, female customers remain the strongest end-user segment in transforming the UAE Makeup Market.
UAE Makeup Market: Recent Developments (2025)
- L’Oréal S.A. introduced a new line of skincare-infused beauty items across the United Arab Emirates, merging foundation with serum technology.
- Estee Lauder Companies Inc. extended its digital-first sales channel strategy in the UAE, presenting exclusive beauty solutions on prominent commerce platforms to improve online shopping experiences.
Key Takeaways of the UAE Makeup Market (2026-32)
- Increasing disposable income drives demand for premium cosmetic brands.
- Face makeup is the primary product type.
- Female customers remain one of the most influential end-user groups.
- Online shopping & digital sales channels are increasing quickly.
- Hybrid products, together with skincare products & cosmetics, are trending.
- The UAE Makeup Market plays an essential role in supporting the growth of the Middle East Makeup Market as well.
UAE Makeup Market: Conclusion & Future Outlook (2032)
Through the forecast year, the UAE Makeup Market is envisioned to witness tremendous growth, encouraged by online shopping, premium beauty brands, and the incorporation of skincare products in cosmetics. Further, with strong sales channels & increasing disposable income across the United Arab Emirates, the national market would continue shaping the beauty & personal care industry’s landscape across the Middle Eastern market as well, with innovation & high-quality beauty solutions at the forefront.
What Does Our UAE Makeup Market Research Study Entail?
- The UAE Makeup Market Research Report highlights the forecast growth rate (CAGR) by anticipating the market size and share.
- The market analysis puts light upon the primary industry trends, driving aspects, potential opportunities, growth challenges, and other major factors.
- The UAE Makeup Market Research Report entails details about the most critical shifts in market share in the prominent regions.
- Considering the statistics & the developments by the primary market competitors, our report also strives to demonstrate the most sought-after strategies of the key players.
Table of Contents
- Introduction
- Objective of the study
- Product Definition
- Market Segmentation
- Study Variables
- Research Methodology
- Secondary Data Points
- Companies Interviewed
- Primary Data Points
- Break Down of Primary Interviews
- Secondary Data Points
- Executive Summary
- Market Dynamics
- Drivers
- Challenges
- Opportunity Assessment
- Recent Trends and Developments
- Policy and Regulatory Landscape
- UAE Makeup Market Overview (2020-2032)
- Market Size, By Value (in USD Millions)
- Market Share, By Product Type
- Face Makeup
- Eye Makeup
- Lip Makeup
- Nail Products
- Others
- Market Share, By End User
- Female Consumers
- Male Consumers
- Professional Makeup Artists
- Market Share, By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retail Stores
- Others
- Market Share, By Region
- North
- East
- West
- South
- Central
- Market Share, By Competitors
- Competition Characteristics
- Revenue Shares
- UAE Face Makeup Market Overview, 2020-2032F
- By Value (USD Million)
- By End User- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
- UAE Eye Makeup Market Overview, 2020-2032F
- By Value (USD Million)
- By End User- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
- UAE Lip Makeup Market Overview, 2020-2032F
- By Value (USD Million)
- By End User- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
- UAE Nail Products Makeup Market Overview, 2020-2032F
- By Value (USD Million)
- By End User- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
- UAE Others Makeup Market Overview, 2020-2032F
- By Value (USD Million)
- By End User- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel- Market Size & Forecast 2019-2030, USD Million
- Competitive Outlook (Company Profile - Partila List)
- L’Oréal S.A.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Shiseido Co. Ltd.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Estee Lauder Companies Inc.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Natura &Co (Avon Products, Inc.)
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- e.l.f. Cosmetics Inc.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- LVMH Moët Hennessy Louis Vuitton SA
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Coty Inc.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- Chanel Limited
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- HB USA Holdings Inc.
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- KIKO S.p.A
- Company Overview
- Business Segments
- Strategic Alliances/Partnerships
- Recent Developments
- L’Oréal S.A.
- Contact Us & Disclaimer
List of Figure
Figure 1: Product Definition Framework
Figure 2: Market Segmentation Overview
Figure 3: Study Variables Considered in the Research
Figure 4: Research Methodology Flowchart
Figure 5: Secondary Data Points Collection Process
Figure 6: Companies Interviewed for the Study
Figure 7: Primary Data Points Collection Process
Figure 8: Breakdown of Primary Interviews by Respondent Type
Figure 9: Executive Summary Snapshot
Figure 10: Market Dynamics Overview
Figure 11: Market Drivers
Figure 12: Market Challenges
Figure 13: Opportunity Assessment in UAE Makeup Market
Figure 14: Recent Trends and Developments
Figure 15: Policy and Regulatory Landscape in UAE
Figure 16: UAE Makeup Market Overview (2020–2032)
Figure 17: Market Size by Value (USD Million)
Figure 18: Market Share by Product Type
Figure 19: Face Makeup Market Share
Figure 20: Eye Makeup Market Share
Figure 21: Lip Makeup Market Share
Figure 22: Nail Products Market Share
Figure 23: Other Makeup Products Market Share
Figure 24: Market Share by End User
Figure 25: Female Consumers Market Share
Figure 26: Male Consumers Market Share
Figure 27: Professional Makeup Artists Market Share
Figure 28: Market Share by Distribution Channel
Figure 29: Hypermarkets/Supermarkets Distribution Share
Figure 30: Convenience Stores Distribution Share
Figure 31: Specialty Stores Distribution Share
Figure 32: Online Retail Stores Distribution Share
Figure 33: Other Distribution Channels Share
Figure 34: Market Share by Region
Figure 35: North Region Makeup Market Share
Figure 36: East Region Makeup Market Share
Figure 37: West Region Makeup Market Share
Figure 38: South Region Makeup Market Share
Figure 39: Central Region Makeup Market Share
Figure 40: Market Share by Competitors
Figure 41: Competition Characteristics Overview
Figure 42: Revenue Shares of Key Players
Figure 43: UAE Face Makeup Market Overview (2020–2032F)
Figure 44: Face Makeup Market by End User (2019–2030, USD Million)
Figure 45: Face Makeup Market by Distribution Channel (2019–2030, USD Million)
Figure 46: UAE Eye Makeup Market Overview (2020–2032F)
Figure 47: Eye Makeup Market by End User (2019–2030, USD Million)
Figure 48: Eye Makeup Market by Distribution Channel (2019–2030, USD Million)
Figure 49: UAE Lip Makeup Market Overview (2020–2032F)
Figure 50: Lip Makeup Market by End User (2019–2030, USD Million)
Figure 51: Lip Makeup Market by Distribution Channel (2019–2030, USD Million)
Figure 52: UAE Nail Products Market Overview (2020–2032F)
Figure 53: Nail Products Market by End User (2019–2030, USD Million)
Figure 54: Nail Products Market by Distribution Channel (2019–2030, USD Million)
Figure 55: UAE Other Makeup Products Market Overview (2020–2032F)
Figure 56: Other Products Market by End User (2019–2030, USD Million)
Figure 57: Other Products Market by Distribution Channel (2019–2030, USD Million)
Figure 58: Competitive Outlook – L’Oréal S.A. Overview
Figure 59: Shiseido Co. Ltd. Company Overview
Figure 60: Estee Lauder Companies Inc. Company Overview
Figure 61: Natura & Co (Avon Products, Inc.) Overview
Figure 62: e.l.f. Cosmetics Inc. Overview
Figure 63: LVMH Moët Hennessy Louis Vuitton SA Overview
Figure 64: Coty Inc. Overview
Figure 65: Chanel Limited Overview
Figure 66: HB USA Holdings Inc. Overview
Figure 67: KIKO S.p.A Company Overview
List of Table
Table 1: Study Objectives
Table 2: Product Definition Details
Table 3: Market Segmentation Categories
Table 4: Study Variables
Table 5: Research Methodology Overview
Table 6: Secondary Data Sources
Table 7: Companies Interviewed
Table 8: Primary Data Points Summary
Table 9: Breakdown of Primary Interviews by Type
Table 10: Executive Summary Key Metrics
Table 11: Market Drivers and Impact
Table 12: Market Challenges and Impact
Table 13: Opportunity Assessment – Key Areas
Table 14: Recent Trends and Developments
Table 15: Policy and Regulatory Landscape Overview
Table 16: UAE Makeup Market Size (2020–2032, USD Million)
Table 17: Market Size by Product Type
Table 18: Market Share by Product Type
Table 19: Market Share by End User
Table 20: Market Share by Distribution Channel
Table 21: Market Share by Region
Table 22: Market Share by Competitors
Table 23: Competition Characteristics
Table 24: Revenue Shares of Key Players
Table 25: UAE Face Makeup Market Size by Value (USD Million)
Table 26: Face Makeup Market by End User (2019–2030, USD Million)
Table 27: Face Makeup Market by Distribution Channel (2019–2030, USD Million)
Table 28: UAE Eye Makeup Market Size by Value (USD Million)
Table 29: Eye Makeup Market by End User (2019–2030, USD Million)
Table 30: Eye Makeup Market by Distribution Channel (2019–2030, USD Million)
Table 31: UAE Lip Makeup Market Size by Value (USD Million)
Table 32: Lip Makeup Market by End User (2019–2030, USD Million)
Table 33: Lip Makeup Market by Distribution Channel (2019–2030, USD Million)
Table 34: UAE Nail Products Market Size by Value (USD Million)
Table 35: Nail Products Market by End User (2019–2030, USD Million)
Table 36: Nail Products Market by Distribution Channel (2019–2030, USD Million)
Table 37: UAE Other Makeup Products Market Size by Value (USD Million)
Table 38: Other Products Market by End User (2019–2030, USD Million)
Table 39: Other Products Market by Distribution Channel (2019–2030, USD Million)
Table 40: Competitive Outlook – L’Oréal S.A. Company Details
Table 41: Shiseido Co. Ltd. Company Details
Table 42: Estee Lauder Companies Inc. Company Details
Table 43: Natura & Co (Avon Products, Inc.) Company Details
Table 44: e.l.f. Cosmetics Inc. Company Details
Table 45: LVMH Moët Hennessy Louis Vuitton SA Company Details
Table 46: Coty Inc. Company Details
Table 47: Chanel Limited Company Details
Table 48: HB USA Holdings Inc. Company Details
Table 49: KIKO S.p.A Company Details
Top Key Players & Market Share Outlook
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- e.l.f. Cosmetics Inc.
- LVMH Moët Hennessy Louis Vuitton SA
- Coty Inc.
- Chanel Limited
- HB USA Holdings Inc.
- KIKO S.p.A
Frequently Asked Questions
